Let’s talk about summer hair color ideas!
Thinking about switching up your hair this summer? You’re not alone. When the sun comes out, so does the urge to refresh your look… and one of the easiest ways to do that is with a new hair color.
This year’s hottest summer hair color trends are all about warmth, softness, and personality. Whether you’re going for a subtle sun-kissed vibe or a bold, pastel statement, there’s a 2025 trend with your name on it.
The best part? Many of these colors are designed to grow out gracefully, which means less salon maintenance and more summer fun.
In this post, you’ll find soft blondes, dimensional brunettes, spicy coppers, and playful pops of color… all broken down with tips on who they’re best for, how to care for them, and why they’re everywhere right now.
Let’s dive in!
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#1: Linen Blonde
If you love blonde hair but hate constant touch-ups, linen blonde might just be your dream shade. It’s a soft, muted blonde with taupe and beige undertones…basically the color of sun-bleached linen.
It’s super wearable, natural-looking, and doesn’t say, “I just spent 6 hours at the salon.”
Linen blonde is trending because it’s so low-maintenance. Instead of a harsh grow-out line, it blends effortlessly with darker roots, especially when paired with techniques like root smudging or lived-in highlights.
It looks amazing on a wide range of skin tones and is perfect if you’re into that cool-girl, effortless vibe.
Maintenance tip: Use a purple shampoo once a week to keep brassiness at bay and add a monthly gloss to keep things shiny and fresh.
#2. Golden Hour Blonde
You know that magical time of day when the sun makes everything look golden and glowy? That’s the inspiration behind golden hour blonde. This shade mixes warm blonde with soft copper and caramel tones, creating a luminous, light-reflecting effect that makes your hair look like it’s lit from within.
This is the perfect summer hair color for anyone who wants to add warmth and radiance without going full-on ginger. It’s soft, vibrant, and flattering on almost every skin tone—especially if you have golden or peachy undertones.
Ask your stylist for face-framing highlights to really brighten your look and give your hair that “just got back from vacation” feel.
Maintenance tip: Keep the glow going with a color-safe shampoo and a lightweight hair oil to enhance the shine.
#3. Burnt Sugar Brunette
If you’re a brunette looking for a subtle upgrade, say hello to burnt sugar. This gorgeous shade blends deep chocolate brown with caramel-gold highlights, creating a multidimensional, glossy finish that looks rich and expensive.
It’s kind of like if brown sugar and toasted caramel had a hair baby—warm, sultry, and totally delicious.
What makes this color great is that it works with your natural brunette base instead of against it. You don’t need a dramatic transformation to pull it off. Plus, it looks incredible in the sunlight and gives your hair that “rich girl” depth without going blonde.
Maintenance tip: A sulfate-free shampoo and a caramel-toned gloss every few weeks will keep your color looking vibrant.
#4. Mocha Bronde
Can’t decide between blonde and brunette? You don’t have to. Mocha bronde is the perfect in-between shade that blends cool-toned brown with soft, ashy blonde for a neutral, sophisticated look.
This shade is inspired by Pantone’s Mocha Mousse and has that soft, latte-like vibe that works for just about everyone. It’s a natural-looking color that gives you depth, dimension, and a little bit of that sun-kissed summer brightness.
It’s especially flattering if you have a medium skin tone or want something that feels fresh but not over-the-top. Bonus: the blend of colors means it grows out beautifully.
Maintenance tip: Use a blue or violet toning shampoo every couple weeks to keep the ash tones from turning brassy.
#5. Honey Blonde
Honey blonde is one of those timeless summer shades that never really goes out of style—but in 2025, it’s having a major moment. This warm, golden blonde is rich without being too brassy and gives your hair that soft, sunny glow like you’ve been vacationing in Greece for weeks.
It’s perfect if you want to go lighter without diving into icy or platinum territory. Honey blonde flatters warm and neutral skin tones beautifully, and it’s super versatile: you can go full honey or add it in as highlights over a darker base.
This is a go-to shade if you want that natural, beachy vibe without looking like you’re trying too hard.
Maintenance tip: Use a color-safe shampoo and try a weekly gloss or mask designed for warm blondes to keep that sweet golden tone alive.
#6. Muted Auburn
If you’ve ever wanted to try red hair but weren’t ready to commit to fire engine vibes, muted auburn is the perfect gateway. It’s a soft, earthy copper-red with a slightly toned-down finish, giving it a more natural and wearable feel.
Think of it like cinnamon meets terracotta—it still gives you that vibrant, spicy energy, but in a more grown-up and low-key way. Muted auburn looks amazing on warm or neutral undertones and can be customized to suit your level of boldness.
Whether you go all-in or just add some copper balayage to your brunette base, it’s a great way to shake things up for summer.
Maintenance tip: Red tones fade quickly, so use a sulfate-free, color-protecting shampoo and consider using a color-depositing conditioner to keep that rich hue looking fresh.
#7. Iced Brunette
For the girls who want something sleek and refined (but still summery), iced brunette is a must-try. This cool-toned brunette has ashy undertones that give it a smoky, dimensional vibe—kind of like the brunette equivalent of platinum blonde.
It’s effortlessly cool and works well for natural brunettes looking to try something different without going lighter. It’s also a great option for people who want a chic, low-maintenance color that’s resistant to brassiness.
Maintenance tip: Keep the cool tones intact with a blue or purple shampoo every other week, and use a shine serum or spray to bring out the icy depth.
#8. Calico Hair
Ready to make a serious statement? Calico hair is one of the boldest summer hair color trends of 2025, and it’s perfect for the creative souls out there. Inspired by the multicolored coats of calico cats, this look combines blonde, brunette, and red tones in chunky, contrast-heavy sections.
It’s playful, edgy, and all about making a statement. You’ll often see it paired with asymmetrical patterns, vibrant contrast panels, or thick stripes that create visual interest from every angle.
This look isn’t for the faint of heart, but if you’re into maximalist beauty or want your hair to be your personality piece, calico hair is the move.
Maintenance tip: Bold colors like these require more frequent upkeep. Use color-safe products, wash less often, and refresh the brighter tones regularly with gloss or toner.
#9. Apricot Copper
Apricot copper is the fruit-inspired hue you didn’t know you needed. Somewhere between peach, strawberry, and light copper, this shade brings a playful, juicy warmth to your hair that feels 100% like summer
It’s also a super fun choice if you’re transitioning out of blonde or looking to try something new without going too dark.
Maintenance tip: Use a pigmented copper conditioner to keep the color from fading too fast, and protect it from sun exposure with a UV hair mist.
#10. Statement Pastels
Pastel hair has officially made its comeback in 2025, and it’s more wearable than ever. This season, smoky lilac, soft peach, mint, and cherry cola hues are dominating Pinterest boards and festival lineups. These shades are bold but diffused, with just the right amount of softness to make them look dreamy instead of cartoonish.
Whether you go full cotton candy or just add pastel streaks to your bangs, this trend is all about self-expression. It’s perfect for blondes or pre-lightened hair and lets you switch up your vibe without totally changing your identity.
If you’ve been itching to try something fun, summer is the perfect time to go pastel.
Maintenance tip: Pastels fade fast, so use a color-refreshing conditioner and avoid hot water. Also, keep your color locked in with a nourishing leave-in treatment that has UV protection.
Final Thoughts
And that’s a wrap on the top summer hair color trends for 2025! From soft, sun-kissed blondes to rich brunettes and bold pastels, there’s something for every vibe and personality.
Whether you’re ready for a big change or just want a little refresh, summer is the perfect time to try something new. These colors are not just trendy… they’re a fun way to express yourself and feel more confident.
Just don’t forget to take care of your color! A little extra love will keep your hair looking amazing all season long.
Now I’d love to know: which color are you feeling the most this year? Drop your fave in the comments!
Here’s to fresh starts, sunny vibes, and hair that turns heads all summer. ☀️
Until next time,
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